Family-owned · Linville, VA
Water Treatment for Homes Across the Shenandoah Valley

Water Softener Installation
Hague and A.O. Smith water softeners for Shenandoah Valley homes, sized after a free in-home water test and most often installed in one visit.
Well Water Treatment
Staged well water treatment for iron, manganese, sulfur smell, low pH and sediment, planned after a free in-home water test in the Shenandoah Valley.Water Heater Installation & Replacement
Tank water heater installation and replacement, sized for your home, with a free basic water test so hard water does not cut the new tank's life short.Why Valley Homeowners Choose Pure Water Pure Air
- Family-ownedWe are a family-owned company with many years of experience, beginning back in 1958. Our staff is very experienced, and every visit starts with a look at your water.
- Test before we suggestEvery recommendation starts with a free basic water test on site. We do not guess at your water. We look at it with you first.
- Two dealer linesWe are an authorized Hague Quality Water dealer and an A.O. Smith Specialized Water Solutions dealer for water treatment. That gives us more than one way to solve a problem.
- Most installs in one visitMost of our installs are finished in a single visit, so you are not waiting on a second trip.
- Virginia licenseWe hold Virginia contractor license 2710018903, issued by the DPOR Board for Contractors. You are welcome to look it up before we visit.
- Warrantied systemsThe water treatment systems we install come with a warranty. Terms vary by system, so ask us about the one you are looking at.
Family-Owned Water Treatment in Linville, VA
Pure Water Pure Air tests, treats and heats water for homes across the Shenandoah Valley. We are a family-owned company with our shop on Route 42 in Linville, just north of Harrisonburg.
Start with what you notice: spots on glasses, orange stains, a rotten egg smell, or a water heater that rumbles. Call us Monday to Friday, 8am to 5pm. Our team comes to your home, runs a free basic water test on site and explains the results before suggesting anything.

Water Treatment
These services change the water coming into your home. Most start with the free in-home test, so the system fits what is actually in your water.
- Water Softener Installation: Hague and A.O. Smith water softeners for Shenandoah Valley homes, sized after a free in-home water test and most often installed in one visit.
- Well Water Treatment: Staged well water treatment for iron, manganese, sulfur smell, low pH and sediment, planned after a free in-home water test in the Shenandoah Valley.
- Free In-Home Water Testing: A free basic water test done in your home by our team, with results while you watch and a clear talk about what they mean.
- Whole-House Water Filtration: Sediment and carbon whole-house filters for Shenandoah Valley homes, chosen after a free in-home water test and most often installed in one visit.
- Reverse Osmosis Drinking Water Systems: Under-sink reverse osmosis systems that give you filtered drinking water from its own faucet, fitted after a free in-home water test.
- UV Water Purification: UV systems that treat private well water for germs such as coliform bacteria, with the right pre-filter, lamp changes and service from our Linville shop.
- Water Softener & Filter Repair and Maintenance: Repair and upkeep for water softeners, filters and UV systems: control valves, media and cartridge changes, salt questions and maintenance plans.
Water Heaters
We install, replace and repair tank and tankless water heaters. Since scale is a top cause of heater trouble, we also look at the water feeding the heater.
- Water Heater Installation & Replacement: Tank water heater installation and replacement, sized for your home, with a free basic water test so hard water does not cut the new tank's life short.
- Tankless Water Heater Installation: Tankless water heater installation for valley homes, with a free basic water test and treatment advice to keep scale from clogging the heat exchanger.
- Water Heater Repair: Repair for water heaters with no hot water, lukewarm water, leaks, rusty water or rumbling, plus honest advice on whether to repair or replace.
Compare all our water treatment and water heater services
Water treatment in Harrisonburg
Harrisonburg is about 8 miles south of our Linville shop on Route 42. Most homes in the city are on city water, which can still be hard. Homes just outside city limits often use private wells.
How it works
Call or send a message
Tell us what you notice: spots, stains, smells, or a water heater acting up. We book a time that suits you, Monday to Friday.Free in-home water test
Our team comes to your home and runs a basic water test on site. You see the results while we are there.A clear recommendation
We explain what the test found, what each option does, and what we suggest for your home before you decide.Installation
Most installs are finished in a single visit. Customers mention that our installers explain the equipment and leave the area clean.Ongoing care
Call us with questions after the install. Ask about maintenance plans to keep your system working the way it should.
From our recent installs
Softener and brine tank in a garage, with a sediment filter mounted on the wall Crawlspace install: UV unit and cartridge filter beside the well pressure tank A.O. Smith under-sink reverse osmosis unit beside a garbage disposal Softener control valve with red bypass handles during a service visit
Water treatment dealer for
Authorized dealer: Hague Quality Water
Dealer: A.O. Smith Specialized Water Solutions
Free In-Home Water Test
Call Mon to Fri, 8am to 5pm. Our team will run a free basic water test at your home in the Shenandoah Valley.
Popular local services
From our shop on Route 42 in Linville, we serve homes across the Shenandoah Valley. That runs from Harrisonburg, Dayton and Bridgewater to Broadway, Timberville, New Market and Mount Jackson, and east to Elkton and Grottoes. Find your town below.
- Water Softener Installation in Harrisonburg
- Free In-Home Water Testing in Harrisonburg
- Well Water Treatment in Linville
- Well Water Treatment in Broadway
- Reverse Osmosis Drinking Water Systems in Harrisonburg
- Water Heater Installation & Replacement in Harrisonburg
- Tankless Water Heater Installation in Harrisonburg
- Water Softener Installation in Bridgewater
Frequently Asked Questions
Yes. The basic test is free and done on site in your home. It checks common problems such as hardness and iron, and you see the results while our technician is there. It is not a lab test. For bacteria, lead or other health questions, use a certified lab.
It depends on what is in your water. A softener takes out hardness, the minerals behind spots and scale. A filter catches things like sediment, iron or chlorine taste. Many Valley wells need both. The free in-home test shows which problems you have, so you only buy what helps.
We are an authorized Hague Quality Water dealer and an A.O. Smith Specialized Water Solutions dealer. Both cover water treatment, such as softeners, filters and drinking water systems. After your test, our team explains which option fits your water. If you have an older system, tell us the brand and we will tell you if we can service it.
Yes. We install, replace and repair tank and tankless water heaters. Water heaters in general run on gas, propane or electricity. Ask us which fuel types we install for your home. We can also check whether hard water is wearing out your heater and talk about ways to protect it.
We are open Monday to Friday, 8am to 5pm, and closed on Saturday and Sunday. If you call after hours, leave a message and we will call you back. Our shop is on Route 42 in Linville, with a wheelchair-accessible entrance and parking.
From our blog

Hard Water and Your Water Heater: Why Scale Shortens Its Life in the Shenandoah Valley
Hard Valley water leaves scale inside your water heater. Learn the signs, tank and tankless effects, and when to soften or replace.
Reverse Osmosis vs a Whole-House Filter: Which Does Your Harrisonburg Home Need?
RO treats the water you drink at one tap, while a whole-house filter treats every tap. This guide shows how to pick for a Harrisonburg city or well home.
Choosing a Well Water Treatment System in the Shenandoah Valley
Valley wells have their own problems. Learn how to match each one to the right fix, and why the test comes first.Water treatment across the Shenandoah Valley
Call Mon to Fri, 8am to 5pm, or email us. Leave a message after hours and we will call you back.

